This could include a story of the first event, and generally humanize the website by giving some background info on where we came from, how we're getting started, and where we want to go. (Slight duplicate with mission is ok, imo.)

This picture has nothing to do with our story

But it could if we made it appropriate and used this space to share more about BAC. Etiam porta sem malesuada magna mollis euismod. Aenean eu leo quam. Pellentesque ornare sem lacinia quam venenatis vestibulum. 

Wow look at those clouds

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Then again there is also the sky. or only the sky?

Fusce dapibus, tellus ac cursus commodo, tortor mauris condimentum nibh, ut fermentum massa justo sit amet risus.